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Marketing and Logistics Teams: Buddy-up For Promotional Profits
While marketing and logistics are both critical components of any commercial enterprise, at first glance they seem to have little direct relationship to one another. However, the two functions are inextricably linked and in fact, the actions of marketing directly...
What Is Supply Chain Management and Why Does it Matter?
In an earlier post on this blog, I addressed the question “what is a supply chain?” As the post was intended to provide the answer in a nutshell, I simply explained that the supply chain starts with some raw materials and ends with a finished product in the hands of a...
Why the Procurement Team Should Understand Inbound Freight Costs
If you work in a procurement or purchasing role, you’re probably involved in purchasing inbound materials. These might be raw materials for a manufacturing facility or perhaps finished goods (if you work for a retail organisation). In any event, you and your team can...